Internet and other
digital technologies have created new opportunities for the resurgence of
the Indian music industry. Mobile phones and broadband connections have
facilitated consumption of online digital music among the Indian
consumers. But the sustained growth of this new industry is dependent upon
consumer confidence and trust. The legal rights and protections which
consumers of music traditionally enjoyed in the form of first sale
doctrine, consumer rights and fair use rights are presently being denied
to them in the digital environment. By means of various technological
protection measures and other means the music industry is controlling the
fundamental right of an individual to listen to music as well as her
ability to creatively deal with it. Such control mechanisms are having a
chilling effect on individual freedom as well as on the cultural growth of
a society. The need of the day is to confer the internet consumers with
specific rights and freedoms which help to create a level playing field
for both the consumers as well as the copyright holders.
The advent of
Internet and digital technology has revolutionized the way in which people
enjoy and access different forms of entertainment. The traditional
television, movies, music, radio and book industries have all undergone
transformation in the past ten years through the process of digitization.
Amongst all these industries, it is the music industry which has been in
the forefront of adapting itself to the demands of the new technology.
With the help of new technologies and through the process of new business
models the online digital music business generated global revenue of USD
4.6 billion in the year 2010, which is 29 percent of the overall recorded
music revenue. It is estimated that there is immense potential for further
increase in the sale of digital music as the percentage of digital music
consumers is still less than 17 percent worldwide Indian music industry is
one of the largest entertainment industries of the world. The rich
cultural heritage of the country puts India in the unique position where
94 percent of the market is based on sale of domestic and regional music.
The music industry in the year 2009 earned revenue of INR 7.8 billion,
registering a growth of 7 percent increase from the previous year sales.
This significant increase in revenue was despite the fall in the music
sales of physical formats like audio cassettes and compact discs in the
country. The fundamental reason for the increase in the revenue was due to
the development of online music market in the country. Innovative digital
distribution models and increase in the sales of mobile handsets has
facilitated the growth of the digital music sales in India. The KPMG-FICCI
2010 report on the music industry � �Digitization striking the Right Note�
predicts that the Indian digital music market will continue to make
significant growth due to the ever expanding telecom market. Mobile phone
and broadband penetration will facilitate increase in sales of ring tones,
caller ring back tunes, full track downloads, streaming and music
subscription sales. The increasing mobile phone subscriber base of 729.57
million will be the primary cause of digital music revolution in India.
Keeping in view that 83 percent of the young Indians consider music as an
integral part of their lives and 61 percent of them use mobile phones to
access music, different mobile phone companies, internet service
providers, telecom operators and the music companies are coming together
to provide the Indian consumers a large variety of digital music services. In the year 2009 Nokia had launched its first online music
store in India called the �Ovi store� to help Indian consumers download a
large variety of music by registering on its website. Airtel by launching
its mobile entertainment divisions, Music Bharti, became the largest music
company in India and surpassed the revenue of Saregama, the largest music
company in India. Other instances of mobile music initiatives are the UTV
music video channel on mobile, �Music Connect� - music based social
networking site by Aircel, �Music Box� by Reliance Communications and
�Mirchi Mobile� by Radio Mirchi and Airtel. Thus it can be seen that
access to digital music is on the rise in India. But in spite the growing
popularity of online distribution of music, there is a critical gap in the
legal regime applicable to consumers of such music. The traditional
protections which consumers of music enjoyed in the form of first sale
doctrine, consumer rights and fair use rights are denied to them in the
digital environment. By means of various technological protection measures
as well as fear of litigation the digital industries are controlling the
fundamental right of an individual to listen to music as well as her
ability to creatively deal with it. Such control mechanisms are having a
chilling effect on individual freedom as well as on the cultural growth of
a society.
In order to
sustain the benefits of Internet and other advanced technologies, and
promote the growth of online market it is necessary protect the interest
of the copyright holders as well as internet consumers. It is important to
confer certain rights and freedoms to the consumers so that they will have
adequate confidence to take full advantage of the various benefits of
online technology and participate fully in the online marketplace.
Conferring the consumers with specific rights and freedoms would give them
the authority to demand access to new technologies for better enjoyment of
Internet without fear of litigations from the copyright holders. Such new
legal regime would ensure better growth of online distribution of music.
It is being
argued that music being part of the great Indian cultural heritage needs
protection as well as promotion in the digital era. Music industry is
primarily a consumer driven industry which will grow so long as the
consumer is granted certain rights and is able to protect those rights
through legal actions. In this new market place it is essential that the
economic interests of the copyright holders are protected without
compromising with the needs of the consumers.
The paper has
been divided into five primary parts, in exclusion of the introduction and
conclusion. The first part discusses the importance of music in human life
and traces its transition from being an element of ancient Indian
religious rituals to being an essential component social and cultural life
in modern times. The second part traces the impact of technology on music.
It discusses the propertization and commodification of music from a
community art form due to the impact of recording technologies and the
growth of music industry. It further discusses the impact of internet and
other digital technologies on music and the development of music in the
clouds. The third part of the paper discusses the various advantages and
the disadvantages of online distribution of music and analyzes their
impact on the different actors of the music industry including the
musicians, recording companies and the consumers. The fourth part of the
paper discusses the transformation of passive consumers to active users of
the digital medium and frames the foundational arguments for recognizing
the rights of the users in the digital environment. The fifth part of the
paper analyzes the Indian Copyright Act 1957 and the Copyright Amendment
Bill, 2010 and attempts to charter out a set of internet related user�s
rights.
Music is an
integral part of social and cultural life of mankind. In the course of
history every human settlement had developed its own unique and
individualistic music. It is a reflection of a society�s way of life and
culture. Eminent ethnomusicologist Jeff T. Titon observed that �Music
symbolizes a people�s way; it represents a distillation of cultural
style.�.
The origin of
music in India can be traced to the ancient Indian religious and cultural
tradition. On one hand music was considered as a form of art for the
purpose of human entertainment and on the other hand it was considered as
a tool for spiritual development of man. In ancient India chanting of
religious hymns in a melodic manner was considered essential to attain
spiritual well being. It was believed that the ultimate goal of music was
to help the individual achieve liberation or moksha from the
endless cycles of life and death. The Upanishad states �Manayeva
Manushyanaam Bandha Moksha Yoh Kaarnam� that is �it is only music and
nothing else can save the mind from bondage�. The history of Indian music
is almost 4000 years old. Musicologists tracing the origin of Indian music
generally locate them in the Vedas and other religious scriptures
of ancient India. The earliest Indian treatise on musical works was
written by Bharata in between 200 B.C. and 200 AD and was known as
Natya shastra or the �Science of Theatre�. This treatise is
deemed to be the primary source for the evolution of classical Indian
music. The other important ancient texts on music are Naradiyasiksha
or �the Phonetic Manuel of Narada� written by Narada in the first
century B.C. and Brihaddeshi or the Great Treatise on Desi�
written by Munni Bharata Matanga in the ninth century B.C. But the most
important treatise on classical music - Sangeet Ratnakar or �the
Jewel Mine of Music� was written by Sarangadeva in the year 1240.
This encyclopedic work dealt with a broad range of subjects including
musical theories, singing techniques and different forms of talas.
The Indian
classical music underwent a significant transformation during the medieval
period. The invasion of Muslim infiltrators in the northern part of India
had a profound impact on the existing musical tradition and over a period
of time two distinct forms of music developed in the northern and southern
regions of India. The northern school of music was deeply influenced by
Persian and Arabian forms of music and came to be popularly known as
Hindustani classical music whereas the southern musicians retained
the traditional classical form of music and were referred to as the
Karnataka sangeeta or Carnatic classical music. The two schools
differed in their presentation and approach towards music while Karnataka
sangeeta retained the purity of the original classical form, the
Hindustani music blended in the spirit of Persian and Arabian music with
the Indian traditional music. The distinction between these two schools of
music continues till this day. Indian classical music in spite of its rich
tradition had limited popularity amongst the people. Both Hindustani and
Karnataka sangeeta were patronized by the rulers and the nobility and were
considered as an exclusive form of art protected by the system of
guru-sishya parampara. The vast majority of the Indian population was
exposed to other forms of popular music like devotional songs, folk music,
life cycle songs and musical dance dramas. People living in different
geographical areas had their own linguistic, ethnic and cultural
identities, and music was an essential part of their lives. Each community
had their own musical tradition and heritage. However these forms of music
in spite of their popularity had not attained universality because of
religious and linguistic differences amongst the people. In the early
twentieth century �cine music� or the Indian film music was the first to
assume popular acceptance across the whole country. Along with cine music,
the other forms of popular music are bhajans, qawalli, ghazals, regional
folk music and contemporary pop music. The growth of popular music in the
twentieth century is primarily due to the development of audio recording
technologies in the late nineteenth and twentieth century.
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